# Pricing — Amatya (coaching institute management platform)

Amatya is priced **per active student, billed annually** (monthly billing available at +25%). All plans include the institute's own custom domain, per-centre public pages, and publicly verifiable certificates. A **14-day free trial** provisions a real, isolated, branded institute panel. Done-for-you data migration is free on annual plans.

Currency: INR (₹). GST extra as applicable.

## Starter — ₹360 per student per year
- For: single-centre institutes
- Minimum: 50 students (entry point ₹18,000/year)
- Centres: 1
- Includes: leads/CRM and admissions, fee management (plans, dues, discounts, late-fines), student + staff attendance, exams and results, verifiable certificates and marksheets (QR), own custom domain, per-centre public page, email support
- Not included: online tests, payroll and inventory, WhatsApp integration

## Growth — ₹450 per student per year (recommended)
- For: growing institutes with 2–3 centres
- Minimum: 100 students; volume relief: ₹405 per student per year above 250 students
- Centres: up to 3
- Everything in Starter, plus: online tests + question bank, staff payroll, inventory, WhatsApp integration (message credit packs sold separately), priority support

## Franchise — custom pricing (anchored ≥ ₹1,80,000 per year)
- For: multi-centre and franchise brands
- Centres: unlimited
- Everything in Growth, plus: voice-AI lead calling quota, dedicated account manager, white-glove migration

## Add-ons (metered credit packs)
- WhatsApp message credits · voice-AI calling minutes · SMS credits

## Notes for buyers and buying agents
- Trial: 14 days, full product, real isolated database; the trial instance becomes the paid instance on upgrade (no re-setup).
- Fees are recorded in-panel; an online payment gateway is not part of the product today.
- Introductory pricing is available; onboarding slots are limited each month (migration is done by our team).
- Contact: see /contact.

*Last updated: 2026-07-23. Canonical human page: /pricing.*